ABSTRACT
In developing an artist’s career, a personal manager is not only responsible for developing a day-to-day strategy for an artist but also for the selection of other representatives such as an agent, attorney, business manager, and publicist. In serving an artist, a personal manager performs numerous functions. First, a personal manager is responsible for engaging in and consulting with agencies for the purpose of securing employment, engagements, and contracts on behalf of the artist. These agencies include talent agents, booking agents, and theatrical agents. In certain states, a manager cannot procure employment for an artist without the proper license. In states such as California, Florida, and Illinois legislation requires that agents be governed by the labor code. Apart from obtaining a license, agents in these states are required to submit contracts to the Labor Commissioner for approval, maintain a separate artist trust account, and act within state and federal laws. Although a manager cannot procure employment for an artist in certain states, they closely work with agencies to sell an artist’s image (publicity).
