ABSTRACT

The author focuses on managers who have undertaken artistic interventions also contribute to new insights for leadership theories. He offers a closer look at these managers and their experiences with controversial initiatives. Several Airis managers express similar wishes and concerns for their employees and their work conditions, often focusing on the human aspects. A leadership approach with five aspects emerged from the interviews with the Airis managers. Based on author analysis of the interviews, he proposes that five areas co-constitute these bold manager's aesthetic-inspired leadership, such as on the organizational level two areas emerge, on the individual level two other areas emerge, and fifth area, Initiating Triggering Activities. Almost 50 per cent of the Airis managers focused on both organizational and individual areas and used artistic activities to enforce and trigger their co-constitution. Leaders who consciously initiate different activities for the employees like Airis, find that such activities may boost energy and stimulate all kinds of development.