Managing Flexibility and Variability: A Road to Competitive Advantage ........................................................................................... VLADIMIR BLAGOJEVIć, PASI KUVAJA, AND JOUNI SIMILÄ

Contents 12.1 Introduction ..........................................................................................271 12.2 Software-Intensive Product Development ..............................................273 12.3 Software Product Development Models ................................................274 12.4 Flexibility and Variability in Software-Intensive Product

Development .........................................................................................277 12.4.1 Product Variability: The Consequence of Embracing

Customer Intimacy ................................................................277 12.4.2 Flexible Development: The Consequence of Embracing

Innovation ..............................................................................278 12.4.3 Flexibility and Variability Are Different .................................279