ABSTRACT
Cities throughout the world are increasingly encouraging concentration of culture-related uses within specific areas, often labelled as ‘cultural quarters’ or ‘cultural districts’ in order to achieve use synergies and broadly-based regeneration outcomes. These outcomes may be linked to tourism since many cities are seeking to attract visitors specifically to such areas by promotion and signposting or area branding. This is in turn linked to wider city branding via the (re-)creation of city ‘quarters’, which may bring economic benefits (linked to visitor spending), environmental and social benefits. One mechanism often applied in such quarters is public art, since this has often been seen as a reliable method of attracting visitors (for instance by linking such art pieces to designated ‘trails’), promoting place image (via city branding) and enhancing local identity/ies (McCarthy, 1998, 2006a, 2006b).
