ABSTRACT
It is no mistake that the term “sex object” refers almost exclusively to a female (and feminine) body. The persistent association between sexual objectification and femininity in contemporary US society has meant that the sexual objectification of men has been comparatively rare. This is not, however, to indicate that it has been absent. Indeed, since the late 1980s, a variety of scholars have challenged the assumption that only women are sexually objectified in contemporary Western media.
