ABSTRACT
COMMUNICATION theorists have long argued that human communication is best studied as a process (for example, Berlo, 1960; Smith, 1972). In recent years communication researchers have made substantial progress toward the process oriented study of communication through the use of interactive coding schemes, Markov analysis, and lag sequential analysis. The extent of the progress and the value of these techniques have been the subjects of some debate (Miller, 1981; Phillips, 1981), and their introduction has been accompanied by such problems as lack of comparability of coding schemes (O’Donnell-Trujillo, 1981), inappropriate analysis of nonstationary Markov data (Jackson & O'Keefe, 1982), an incorrect computer program for lag sequential analysis (Morley, 1984), the application of incorrect statistical tests to lag sequential designs, and failure to control for autodependence in lag sequential designs (Allison & Liker, 1982).
