A quantitative assessment of the medium and format of the place promotional messages was carried out and categories were devised to sort the different elements of formats, which provided the smaller component units used for analysis. The promotional materials were analyzed in terms of the format of their content and seven different types or units of content were identified: approval symbols, logos, maps, photographs, sketches, slogans, and text. The units of content tended to complement each other, so for example, logos and textual descriptions of the property, regional attractions, friendly staff, welcoming owners or the craft product were accompanied with photographs, sketches and logos depicting these elements. In relation to the promotional materials of crafts respondents, text describing "functional information about the product" was the most prevalent by far in the several regions. The chapter describes the results of the quantitative assessment as a precursor to the more qualitative discussion.