ABSTRACT
The studies made on time budgets show the considerable part that the consumption of media takes in the course of our days. But the effect of media is not restricted to the length devoted to them in our time budget. A television program indeed influences us greatly beyond the time of its broadcasting: Its influence begins as we are intending to view it, and lasts as long as we remember seeing it. We must go farther; the time we spend using media is an occupation like no other; media have their own temporality, and they propose to immerse us in another time. And we may finally wonder if, in the long run, the way we use media doesn’t lead to deep changes in the representations we have of the reality of time.
