A small number of Indian directors have started making films about childhood or even marginal childhoods which are influenced by the Iranian and French new waves' child-centred vision. This chapter discusses the disseminators and producers of discourse about children and childhood by considering the child related imaginaries and experiences of adult experts who work directly with children in India or with child audiences through media texts. While the number of regional channels in India increases year on year, as well as the number of dubbed shows offered by the national channels, Hindi dominates the children's content landscape, closely followed by English. The chapter provides evidence on some of the types of media representations of children and childhood that is available in India, particularly to those able to afford digital media packages for television or who go to the cinema.