Memes, memetics and marketing: A state-of-the-art review and a lifecycle model of meme management in advertising

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DOI link for Memes, memetics and marketing: A state-of-the-art review and a lifecycle model of meme management in advertising

Memes, memetics and marketing: A state-of-the-art review and a lifecycle model of meme management in advertising book

DOI link for Memes, memetics and marketing: A state-of-the-art review and a lifecycle model of meme management in advertising

Memes, memetics and marketing: A state-of-the-art review and a lifecycle model of meme management in advertising book

ByNoel Murray, Ajay Manrai, Lalita Manrai

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Edition 1st Edition

First Published 2013

Imprint Routledge

Pages 17

eBook ISBN 9780203103036

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