Minecraft, the video game, has been described in many ways: "a sandbox game", "virtual LEGO", "a building block game". Between May 2009, when Minecraft started being developed by independent game developer Mojang. Minecraft projects are often collaborative, but complex builds retain an element of individual commitment; players dedicate themselves for their own personal motivations: pride, achievement, satisfaction, completion, competition. For online, hosted Minecraft servers, a simple way to determine the success of a Minecraft project is to count the number of unique players who have logged in to the server. Minecraft has the power to reach large audiences due to the scale of its success. With over 100 million downloads across multiple gaming platforms, there is no question that it is huge and is still growing. Microsoft's homogenisation of platforms and versions is at the exclusion of the very open nature of Minecraft that it was born with.