ABSTRACT
Case story 7 tells the story of the development of political lobbying in the United States to support the change lesson:
Build a change team of people who understand both the cultural surface and its deeps, and who have the skills and behaviours needed to change it.
It explains the concept of the ‘hidden curriculum’ to distinguish between the cultural surfaces of organisations and industries (marketing and PR materials) and the cultural depths – unspoken rules of behaviour, invisible networks of power and societal perceptions. The hidden curriculum reinforces the status quo, which is why culture change is so hard. Case story 7 explores how Big Tobacco and Silicon Valley have used collaborations between industry insiders and outsiders to overcome the hidden curriculum and lobby government to create or defeat legislation that serves their purposes. Its cast of characters includes the American Civil Liberties Union (ACLU), the US Public Health Service, academia, the cypherpunks and the Electronic Frontier Foundation (EFF).