ABSTRACT
This chapter develops a model of association between the various dimensions of design and international competitiveness that enable innovators to 'model' their own thinking or 'think positive' towards their overall approach to product innovation. This model stresses the importance of the various dimensions of design in achieving success in manufactured exports, and thus, success in international competitiveness. It suggests that in order to achieve, maintain, and sustain competitiveness in world markets, all the dimensions of design must not only be effectively and efficiently combined/matched, but also must be adequately managed. The model emphasizes the adequate management of design because it appears to make little sense or yield less favourable results if design, design-related, and design-influenced activities are not properly managed. It suggests that someone with experience, enthusiasm, power, and authority must be at the head to direct these activities.
