ABSTRACT
They are the iPhone Gremlins, Skype Monsters, Gmail
Maggots, and Streaming Media Punks; those little
malware-infested pod people are why we do what we do.
This new generation of millennial “I GOTTA HAVE” end-
users are a critical component of the engine that will drive
the world economy forward in the next half century. Scary,
isn’t it? It doesn’t have to be. At every turn we have to
remember that business functions best based on efficiency,
and these people that our industry has tended to look upon
rather disdainfully at times are the lifeblood of each and
every organization. That graphic artist that is so special that
he has to have his ownMac is there for a reason, and it is to
pay your salary, because in most cases what we do has no
directly visible positive impact to the bottom line. That
goes directly back to the purpose of IT and IT security as
enablers for the business and not entities unto their own
selves. I know what you are thinking and sure, we help the
bottom line not become a negative, but let’s be realistic: we
know how hard that is to explain to people.