ABSTRACT

They are the iPhone Gremlins, Skype Monsters, Gmail

Maggots, and Streaming Media Punks; those little

malware-infested pod people are why we do what we do.

This new generation of millennial “I GOTTA HAVE” end-

users are a critical component of the engine that will drive

the world economy forward in the next half century. Scary,

isn’t it? It doesn’t have to be. At every turn we have to

remember that business functions best based on efficiency,

and these people that our industry has tended to look upon

rather disdainfully at times are the lifeblood of each and

every organization. That graphic artist that is so special that

he has to have his ownMac is there for a reason, and it is to

pay your salary, because in most cases what we do has no

directly visible positive impact to the bottom line. That

goes directly back to the purpose of IT and IT security as

enablers for the business and not entities unto their own

selves. I know what you are thinking and sure, we help the

bottom line not become a negative, but let’s be realistic: we

know how hard that is to explain to people.