ABSTRACT
When a designer starts to design the form of a new product, she needs to integrate many demands and wishes that the prospective users of the product may have. Not only technical and objective demands are important, but also aesthetic, emotional, and other experiential factors, some of which are hard or impossible to express objectively. In design practice, the designer has to balance between objective and subjective properties, between functional technology and emotional expressiveness, between information and inspiration. Design development by ‘Kansei (subjective criteria) science’ or ‘Kansei engineering’ is a new approach which originated in these conditions.
