ABSTRACT
The history of the commercial consumption space has seen two important moments of change: a) the introduction of established retail trade, already some two hundred years ago; and b) recent changes in the previous twenty years that are aimed more at emotion and ‘leisure’. In addition, the development of the shop presentation has two ingredients, these are: a) the shop image, and b) the interaction between shop and consumers. The first moment of contact is particularly connected with the importance of the visual impression made by the shop. The recent changes have particularly to do with a deeper interaction.
