ABSTRACT
Today, the material world that people created has become much more important than at any time in the history. Because, for the first time, the production and consumption activities created a strong threat on the sustainability of our planet, forcing us to re-evaluate our relationships with products. One of the reasons underlying today’s high consumption levels is the weakening of emotional link between people and products, through industrial revolution and the introduction of mass production. Eternally Yours distinguishes three dimensions in the product life span: the technical, the economical and the psychological. (Verbeek and Kockelkoren, 1998) A product may be discarded since it can not function as expected any more or since its new forms are introduced to the market. However, today’s consumption dynamics reveal that the more significant reason is the termination of emotional connection between individual and product. We see that while some products are impossible to be given up for the user, some are thrown away although they are still functional. In other words, an individual may feel attached to some products and detached from some products.
