ABSTRACT

In an interview given to The Chicago Tribune (Siskel, 1988), filmmaker Howard Hawks noted, “The one thing I’ve learned about making movies is that you can’t fix a film once the shooting begins. If it’s not right in the script, the problems are only bigger as the images move from paper to the big screen.” The design and delivery of manufactured products are much like the making of a movie; both require equal sophistication and art for their execution.