ABSTRACT
Selling safety is about influencing and inspiring others to want to do the right thing. It is about wanting to get involved for the sake of a safer community. Two components are key to the success of a safety profession: the technical component and the soft skills component. Customer loyalty is often defined by repeat business which is impacted by our ability to effectively sell safety. Some safety professionals, managers and supervisors complain because they do not have the resources they feel they need to get the job done. Others create value without the need to expend more resources, but it takes some imagination, creativity and ability to sell. More specifically, it takes the ability to sell safety to front-line employees. Management by compliance is another common approach. It is transactional management or Management by Exception.
