ABSTRACT
This chapter focuses on an innovative structured path to effectiveness, the Relationship Management Project. Definitively, in all projects, but specifically in complex projects, the Stakeholder Relationship Management is a powerful, and effective, set of processes and competencies, which helps both the project manager and the project team to remain constantly aligned with both stakeholder requirements and expectations, in order to target continuously the achievement of both project objectives and goals, so increasing the overall project success rate. However, in order to improve successfully both the meeting of the original goals and business intents and/or the achievement of objectives in terms of scope, time, cost, and quality, especially in large and/or complex projects, just an event-driven stakeholder management cannot be considered as sufficient, and therefore a structured path to effectiveness must be built; every relationship management is, indeed, a project in the project, and it has to be managed properly. Relationship Management Project includes and integrates several specific enhanced project management processes, which, in turn, interact with each other perfectly in accordance with the five project management process groups; in this way, immediate applicability is guaranteed and ensured in projects of any size and/or complexity and in any sector of activity.
