ABSTRACT
The first control application is concerned with social marketing campaigns in an attempt to maintain social media interest in a product, service, or event. A brief discussion of the control application in light of the example results concludes the chapter. Without hired advertisements, the single company spreader would simply never gain enough traction in the public eye to spread to any significant amount of customers. It is easy to observe the need for significant control initially, as the social media advertisement system is sustained by the active advertisements. Using intermittent control, the advertiser must select specific points in time at which to release a new ad or social media post to maintain popular interest in the subject of the advertisement. By following the optimal control action trajectory, advertising and resource usage is continuous and is smoothly applied in order to reach the desired interest levels.
