How to Promote Your Book
DOI link for How to Promote Your Book
How to Promote Your Book book
This chapter helps a writer to learn: (1) how to create his/her own public relations campaign; (2) how to turn bookstores into his/her marketing department; (3) 34 ideas for promoting his/her book; and (4) where to send his/her book for reviews. For very little extra cost, a writer can have extra covers of his/her book printed. These overruns can make inexpensive brochures; with strong copy and good design on the reverse side of the cover, they make powerful mailout pieces. Whenever a writer is asked to speak at a function or go on television, the writer is looked upon as an expert, so the writer has to prepare for these events. The writer needs to know all sides of the issue that is going to be discussed. The writer should be familiar with the topic, especially negative points that might arise.