ABSTRACT
Once the macroeconomic analysis of the office market under consideration is completed and a preliminary development scenario is formed, microeconomic analysis needs to be conducted to help refine the design of the proposed office project, assess its competitive position, and evaluate its revenue-generating ability. 360As is the case for other property types, the major components of microeconomic analysis of office markets are: 1) site and location analysis, and 2) project marketability analysis.
