ABSTRACT
Enterprise Configuration Management (CM) implementation plays a critical role in every aspect of company performance. CM implementation influences can easily be observed in market selection, implementation strategies, market feedback, product development, and product sales and support. Product management starts well before product development. In marketing speak, product means all the activities associated with the branding of the actual product or service. This also includes product images, logos and name that can be leased to outside firms. Price elasticity is the measurement of the impact of the product cost and the change in product demand by the company. The identification of distribution channels that improve product acceptance by the market is part of market planning. Marketing research quantifies the demands of the clientele and brings that information to the product development team. The product development team then segregates consumer requirements into needs, wants, and nice-to-have categories.
