ABSTRACT
The chapter starts with the human eye and its evolution and pertinence in visual ergonomics. It goes on to discuss issues surrounding information ergonomics in print media and covers the ergonomic issues in text layout design, typography, usage of upper- and lowercase letters and full capitals. Visual ergonomic issues in newspapers and tabloids are discussed. The chapter then explains the ergonomic issues in logo and symbol design and explains how visual ergonomic issues can play a role in designing of way-finding system in space. The ergonomic issues in icon design and cartography (map design) are also explained. The chapter ends with cultural ergonomic issues in icon design on products which are manufactured and used in two different parts of the world with different cultures. Visual ergonomics is important for all designers working in the domain of visual or communication design and helps the designer enrich the design component by application of ergonomic principles to increase its acceptability among the target users.
