Digital Quality Management, as opposed to digitisation of quality management, will only happen if information management is at the core of project planning and its importance managed throughout the lifecycle of the project. Data sources for quality, sensors, plant telemetry and radio-frequency identification tags on materials should be experimented with, to determine effectiveness and build an understanding of the ‘art of the possible’ with business intelligence. The plan needs to pithily spell out the problem, the solution, the cost and the outcomes in improved savings and quality. The quality professional may only wish to move down the road of one or two steps or may appreciate the difficulties of the journey and take it stage by stage and assess and weigh up challenges and achievements before moving towards the next stepping stone. Once the leadership is secured in some sort of shape and form with a clear business objective or approved project, then the quality professional is up and running.