ABSTRACT
In April 1976, longtime coin-op industry executive Sam Stern retired. 1 Save for a brief stint at Bally between 1969 and 1971, Stern led the Williams Electronic Manufacturing Company, renamed Williams Electronics in 1967, from 1959 and presided over a sustained period of innovation that left it the number two pinball company behind first Gottlieb and then Bally. The later years of his tenure also coincided with a great deal of corporate upheaval.
