ABSTRACT
Hawkins’ first proposed name for the new company was Amazin’ Software, which was universally disliked by the first 11 employees, including Bing Gordon, who recounts the naming meeting: “We were going to go with SoftArt, but it was taken, so we had a meeting at Pajaro Dunes to determine a name. Trip said we had to have a name before the night was over, and anyone who went to sleep lost their vote. That was typical of Trip. Trip could always wear people out. He could go and go. If you leave the room, you lose your vote. The other part is, if you're in the room, you get
a vote. Anyway, I liked Electronic Artists because it reminded me of Mary Pickford and the original United Artists ‘anti-studios’ in Hollywood. However, Steve Hayes pointed out that we weren’t the artists... that we worked with them. We didn’t develop our own in-house project until five years later, with Skate or
Die. Tim Mott suggested Electronic Arts. It was after midnight by then, and that’s the name we adopted.”
