ABSTRACT
To a consumer, packaging is the first source of information about a food product. Packaging holds a product, keeps it safe, and acts as an interface between the manufacturers and consumers. Thus, food packaging has been precisely defined as a coordinated system of preparing food for transport, distribution, storage, retailing, and end-use to satisfy the ultimate consumer with optimal cost (Coles et al., 2003). Food industry relies on packaging engineering and technology to contain, protect, and preserve its products during the transit from factory until it reaches the consumer. Attractive package design is considered an effective marketing strategy to influence consumer choice. Food packaging is a field of continuous developments driven by the consumer demand for convenient and high-quality food products, the advent of novel polymers and newer technologies.
