ABSTRACT
The most significant one is forgetting the purpose of a prototype; it is validated learning. The Retention Layer prototype is a tool for systems thinkers to explore whether the game will engage players for the long term. Service games tend to rely on systems to drive retention. They aim to make the art, audio and other assets amplify emotional engagement with the game, rather than acting as a primary driver of retention. The Game Director and Design Director will move onto a new project that is in Development Agency phase, leaving the Product Owner as the person in charge for the remainder of the game’s lifetime. The briefing that appeared before each mission, the mission result screen and the way in which players unlocked new Autobots and Decepticons were all fleshed out in Flash long before they made it to the final game.
