ABSTRACT
Narrative designers and game writers will need to adopt craftier ways to drip feed story throughout a game as frictionless as possible. Game creators must keep players happy by keeping them constantly active. When players are not on Twitch, they are sharing their recorded gameplay moments on YouTube in the hopes of getting enough subscribers to increase ad revenue and to become a social media influencer–an entity that has enough social media clout and exposure to attract brand deals. Narrative designers will have to contend with the industry’s re-definition of story. The term has been co-opted and warped by marketers and brands in the tech industry for nearly a decade. Financial service companies leverage chatbots through a very primitive form of branching conversation trees. By leveraging the arcade redemption game mechanic, airlines entice customers to pay for hotel rooms with frequent flyer miles that they achieved over time.
