ABSTRACT
Strategy means deliberately selecting different sets of activities for creating a unique mix of values. Corporate strategy provides an overall plan for the firm, since production is separate from the purchase and consumption of these goods. Strategic success embodies formulation and execution of key organizational objectives, taking available resources into account. Strategic thinking involves effective creation and execution of distinct business understanding and opportunities aimed at realizing sustainable competitive advantage. Regional strategies are alternative, potentially superior solutions for globally integrated and locally responsive approaches. Strategic thinking has a significant impact on strategy formulation and strategic actions thus affecting business performance. Strategic thinking models consist of conceptual ability, visionary thinking, analytical ability, synthesizing ability, objectivity, creativity, and learning ability. A company’s internal and external variables are linked regarding strategic management, which leads to improved marketing performance. Strategic management includes human resource management, marketing strategy, and strategic thinking.
