ABSTRACT
Weak.writing.takes.too.long.to.get.to.the.point..It.puts.the.“bottom.line”.at. the.bottom,.in.mystery-story.fashion..The.delay.may.work.when.the.goal.is. to.entertain.casual.readers,.but.at.the.office.or.on.a.factory.floor,.where.we. write.to.inform.or.persuade.busy.people,.a.slow.buildup.is.inefficient.
