ABSTRACT
This chapter discusses the methods and options available for marketing the completed property development with the emphasis placed on efficiently enhancing the marketing and selling process. The erection of a site board is usually one of the first methods of promotion and can be arranged as soon as the developer has acquired the site. In present day's increasingly competitive marketing environment practically every property development is supported by particulars and/or brochures of the scheme providing the potential occupier with further information in response to their enquiries. Being a long established method of raising the profile of a new development and attracting interest, advertisements are still considered a relatively cost-effective medium. From an information and communications technology perspective a successful property development definitely must have a large presence on the internet in some form or another. A real estate agent is directly responsible for selling/leasing a particular property and they are engaged by the developer.
