ABSTRACT
Optimizing a company is in a sense to manage the change. All strategic management literature offer procedures and processes that allow the strategy to be adapted to maintain or improve the consistency between the organization and its environment. The field of organizational activity can then be extended or activities gradually replaced by new. In this transformation, it is primarily the relationship to the environment that needs to be rethought. DuPont’s diversification into new areas has led the company to create a new organizational configuration, multi-divisional form, which is widespread. The reorganization, or restructuring in the short-term survival, is an operation to rationalize the activities of an organization that is in a desperate situation. It is necessary to reduce costs substantially and to restore order in activities. Cultural management aims to influence the direction of change, including an evocative vision, clear and reliable communication, relevant links with the past, and recognition of success.
