ABSTRACT
This chapter considers a set of specific questions about globalization and discusses the management of a global company. The globalization of the industry or competition occurs when the competitive situation in a country is linked to that of many other countries. This usually occurs as a result of the action of one or more companies trying to link their activities from one country to another to take advantage of a global competitive advantage. The approach of the Porter diamond is valid for companies or countries that are in a dominant position in a particular industry, but businesses in peripheral or marginal position are then forced to conceive the world differently. Distribution channels are becoming important in at least four cases: it must have its own channels; when the flexibility of supplies is important; when the channels are dominated by a small group of companies; and when the tasks of service and sales are intense.
