ABSTRACT
This chapter discusses five types of context: demographic, cultural, policy, technology, and economic. The wristwatch market was originally dominated by Swiss manufacturers, which had strengthened their reputation and position in alliance with the watchmaker craftsman. The watch was designed as a jewel that required the intervention of a consultant and specialist intermediary. Timex has discovered and built a new mass distribution channel and developed to make unnecessary traditional watchmakers and jewelers, forcing them to the disappearance or a radically different position. The company has long been considered a closed system, with an internal logic fairly immune to external influences. This idea was conveyed by two currents that have greatly influenced our understanding of businesses, see his scientific and administrative organization of work and human relations school. The company is well regarded as an open system that imports some elements of context, transforms, and exports again in the operational context.
