ABSTRACT
The decision optimization is either an end or a conductive vein, a mediation mechanism with the context of business, a combination of internal resources to achieve a competitive advantage, the expression of leadership values and community people who constitute the company. Customers were relatively faithful and, more importantly, they saw the company, a store that was similar to department stores, regarding the assortment, fashion, and quality but with prices comparable with discount stores. The analysis models of decision optimization suggest that the optimal decision, which is basically a rational form of decision-making to increase company performance, includes at least three steps: An analysis of the business context to understand opportunities and threats it holds that introduces; an analysis of the skills and resources that the organization can use to take advantage of opportunities and deal with threats; choice, among a number of options, those most likely to lead to better performance.
