ABSTRACT
The automotive industry is characterized by engineering, design, technological enhancements, manufacturing, sales and marketing, and after-sales operations of motor vehicles. This industry holds the top most position in revenue generation. It includes OEMs (original equipment manufacturers) and components manufacturers. This chapter discusses the history and evolution of vehicles, current market scenario, major driving factors and leaders as OEMs and component manufacturers, and their products. Recent developments in the areas of safety, emission control technologies and performance enhancements are also presented in this chapter.
