ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book provides a basic understanding of the major products, technologies, applications, marketing practices and competitive scenario of the plastic automotive business. It offers current market estimates of the most important polymers broken down by specific automotive application and will furnish projections estimating the growth of each market segment over the next five years. The book presents opportunities for new plastic systems in both current and future automotive design and applications. It reviews of the literature pertaining to the automotive plastics market followed by exhaustive analyses of supplier trade literature. The book provides concise reviews of the subject matter covered in this report. It covers both automotive and plastics industries. The book explores the polymer market analysis into the major automotive applications: interiors, exterior body, other exterior, fenders/-bumpers/fascias, under-the-hood and other.
