ABSTRACT
In the digital era, the role of designers in innovative creations has exponentially increased, and they are now required to explore each and every possibility of innovative thinking for enhancing the vitality of graphic design. Sector by sector, we are witnessing the impact of digital technology as a new normal which is reshaping entire industries and markets. This chapter outlines the relationship between innovation and creativity in graphic designing, which further extends to the involvement of innovative thinking that intensifies the impact of research methodologies on graphic design practices.
Graphic design as a discipline can be defined in a variety of ways – the most persistent of which describes visual communication as a problem-solving activity. Investigating the twin process of design research and intuitive design in parallel reveals the role of critical thinking as a support to the development of what can be described as an engaged form of design practice. Nevertheless, adopting a forward-thinking interdisciplinary approach and leveraging innovative technology services boost the confidence of designers in creating benchmarks to address the issues of interactive user experience by augmented experimental approaches, including the technologies of Artificial Intelligence, Virtual Reality, Immersive technology, and smart wearable.
