ABSTRACT
Social engineering within the cybersecurity context is the next focus, with a look at the psychology behind manipulating an individual or group of people. Various psychological models are looked at, including one by Robert Cialdini with a respect to their application within social engineering. Phishing is highlighted and detailed in its mechanisms for psychological targeting, along with other ways of doing this, including water holing, baiting, quid pro quo, tailgating and scareware. An in-depth look is given toward the process of social engineering and finally its countermeasures, in this context.
