ABSTRACT

Stakeholder management encompasses the processes required to identify and engage with individuals or groups who may impact or be impacted by a project, address issues as they arise, and manage engagement or control expectations. Managing stakeholder engagement involves processes for communicating with stakeholders and working with them to be certain their concerns are addressed and needs are met. Addressing issues as they arise, especially with key stakeholders, keeps projects on track. Processes for monitoring and controlling stakeholder relationships allow project teams to address issues proactively and adjust plans and strategies as required. Project managers may provide status and progress reports to management when required but engage in little or no advance planning to meet stakeholder needs. Stakeholder needs are addressed in an ad hoc manner, usually in response to a specific request or question about the project directed to the project manager. Stakeholders are rarely monitored for engagement satisfaction.