ABSTRACT
This section reviews the literature concerning previous competitive advantage theories and models, conceptual issues on competitive advantage, determinants of firms’ competitive advantage, appropriate ways of measuring competitive advantage, and problems raised to date in competitive advantage research. Among others, the review revealed that problems raised in competitive advantage studies include the subjective definition of firms’ competitive advantage and the relative nature of firms’ competitive advantage concept. It is because of this that this study relates to the construction industry in the Global South to make meaningful contribution to existing knowledge on firms’ competitive advantage.
