ABSTRACT
This chapter figures out how much revenue your new business idea can generate as a way to create a clear picture of how much your business is worth based on how much money you can bring into the company. This content is important because it allows you to present to investors, a bank, or other lenders just how much money your business can potentially make, which leads to your financial backers’ possibly making money. A STEEP analysis is a form of competitive market industry analysis where you do a simplistic but systematic analysis of where your business fits into an industry and with its competitors—whether known or unknown. BDaaSB competitors are in a new industry, so there may not be a lot of information. For other types of business there may be information online or at a library.
