ABSTRACT
The creative process has been a vital part of human development where ingenious albeit highly uncertain ventures have been able to advance and improve our lives considerably. The importance of creativity was early on recognised, and how it unfolds has intrigued many, given the great both commercial and intellectual values it holds. Something that has proven easier said than done, as creativity appears hard to provoke into action and put on a desired trajectory, there is an element of irrationality over the whole process that is difficult to bring under control and ensure that it unleashes at will. However, with Graham Wallas’ theories about a century ago, we got a first structural overview of the creative process with what ensuing steps it required as well as a method to ascertain it. What did that look like, where are we now, and do we understand creativity any better than a century ago?
