ABSTRACT
Olivetti was founded as a typewriter manufacturer in 1908 by Camillo Olivetti, an electrical engineer residing in Italy. By 1930, Olivetti’s son Adriano had taken charge, and eyed a new business. When the game was finished, Lane and Toy paid out of their own pockets to advertise to PC owners. Robert Botch and his marketing team took a different tack when the time came to market the handful of Rogue ports published by Epyx. Toy and Arnold probably would not have made much headway in converting the code they wrote at University of California. To keep industrious players from hacking the game the way university students had at UC Santa Cruz and UC Berkeley, Lane added an anti-piracy tripwire humorous and lethal in equal measures. Over the years since the roguelike genre’s explosion in popularity among Internet users, many gamers have shunned color graphics, preferring the tried-and-true text-based graphics of yore.
