ABSTRACT
Push messages can be the lifeblood of an app, not just increasing exposure, but also attracting more users, while also boosting user engagement and loyalty. But in practice, push messaging can be suboptimal as an operation, due to lost or invalid messages, poor user targeting, or unattractive message formats.
Push Kit has been designed to address all of these issues. As a push messaging platform that’s powered by Huawei, and a large-capacity channel linking the cloud to devices, it can help you push messages with seamless efficiency. Better yet, Push Kit takes event behavior, user attributes, and custom modes into account, to push messages with a high degree of precision to target users. Push messages supported by the kit can come in multiple formats, including short text, long text, and large image, and are delivered in the user’s native language. These are just a few of the ways that Push Kit provides for the fast, stable, and precise messaging that’s required to improve user conversion, retention, and activity. Figure 6.1 illustrates how the kit works.
