ABSTRACT
Expanding on the preceding chapter, here we explore further options filmmakers might explore as regards the further distribution and visibility of their projects. Beginning with insight from Don Hertzfeldt regarding the distribution strategy of It’s Such a Beautiful Day, we lead into Tips for an Effective Online Release, a Q&A with Director’s Notes and Short of the Week Managing Editor Rob Munday that addresses key considerations including scheduling, promotional materials, press strategies, suitable platforms and etiquette as regards approaching curators. Book Smarts focuses on the specific distribution strategy of viral hit Tabook with an overview of the studio’s successful and unsuccessful promotional tactics provided by Studio Pupil producer Tünde Vollenbroek. In Partnering Up, the option of a distribution partnership is introduced, drawing on prior case study artist Rosto’s clement relationship with distributor Autour de Minuit and featuring further insights from Miyu Distribution’s Luce Grosjean on how, when and where to approach potential distributors with a project. The chapter concludes with Unexpected Developments, which presents several prior case studies’ unplanned but ultimately beneficial distribution circumstances, including The Gentleman’s Guide to Villainy, Cheatin’, Rocks in my Pockets, Virtuous Virtuell and the author’s own firsthand experience.
