ABSTRACT

The Data Tools chapter allows the reader to gather information that would be too specific to find, or that can’t be found outside of the company itself. It starts off with a tool to understand the structure and power present in a company, then moving on to identifying where a game is located in the market, its potential successes and risks.

Since there isn’t a good or bad market spot to be in, the reader is presented with tools useful to understand whether their spot works for their game, or if a change of direction is needed depending on their specific situations. To do so, this chapter also talks about defining what other games are in that same chunk of market, and what the design team should be most careful of, by using a tool that distinguishes simpler issues from ones eradicated into the bones of the design.